Exterior of Lumen Field

First & Goal Inc. Privacy Notice

Updated: October 2, 2023


First & Goal Inc. (“we,” “our,” “us”) respects your privacy and value your trust and confidence.  This privacy notice (the “Privacy Notice”) applies to the websites for Lumen Field, WAMU Theater, and other offline or online and mobile services that link to or post this Privacy Notice (collectively, the “Services”), as well as when you otherwise interact with us, such as during an event you attend at Lumen Field, the Lumen Field Event Center, or WAMU Theater (collectively, our “Venues”). This Privacy Notice explains how we collect, use, and disclose information about you.  The Services are intended for a U.S. audience only.

By using the Services, you acknowledge that you have read and understood the terms of this Privacy Notice.  This Privacy Notice does not apply to products and services that link to a separate privacy notice instead of this Privacy Notice, nor does it govern relationships you may have with teams or entities that use our Venues, such as the Seattle Seahawks and Seattle Sounders FC. Please visit the privacy notice posted to each team’s website to learn more about their information practices.

Please also note that in some instances, we may direct you to a site or page that is operated by one of our partners, such as companies that sell tickets for, or promote, events hosted at our Venues. Even though the page where you provide information may have the look and feel of our Services, a different privacy notice may govern.

Contents

1. Information Collection

Information Provided by You

We may collect some or all of the following types of information, some of which may be considered sensitive information, including when you register with us, use our Services, sign up for contests or sweepstakes, subscribe to newsletters or email lists, participate in surveys, create a profile, access various content or features, submit comments or content, fill out a form, attend events, or directly contact us with questions or feedback:

  • Identifiers and contact information, such as name, e-mail address, postal address, telephone number, and date of birth;
  • Other unique identifiers, such as a username or password, and where appropriate, Social Security Numbers and government-issued identifiers. For example, we may need to collect these identifiers to award you certain types of prizes under relevant laws;
  • Demographic information, which may include gender, race, ethnicity, and sexual orientation, and other protected classifications under relevant state or federal law;
  • Financial and commercial information, such as credit card or other payment information and records of products or services purchased;
  • Location information, such as your city or zip code;
  • Communications and marketing preferences;
  •  Inferences about you and your personal preferences;
  • Audio, electronic, or visual information, such as photographs that you provide to us;
  •  Information about your contacts, such as name and email address, when you share that information with us;
  • Search queries;
  • Comments, requests, and other information submitted through forms on our Services;
  • Professional and employment information, such as your employer if you seek to host an event at our Venues;
  • Education information;
  • Information that could be considered health information, such as when you purchase accessible seating or if you experience an injury at our Venues;
  • Correspondence, waivers or acceptances and other information that you send to us; and
  • Additional information as otherwise described to you in this Privacy Notice, at the point of collection, or pursuant to your consent.

 If you decide not to provide certain information, it may limit your ability to use the Services or attend an event.

Information We Collect Automatically

We also may collect internet and electronic network activity information, device identifiers, and information about your use of the Services automatically when you visit or use the Services, including:

  • Your Internet Protocol (“IP”) address, which is the number automatically assigned to your computer whenever you access the Internet and that can sometimes be used to derive your general geographic area;
  • Your Media Access Control (“MAC”) address, which is a unique identifier assigned to a network interface controller;
  • Your device type and mobile carrier;
  • Other unique identifiers, including mobile device identification numbers and advertising identifiers (e.g., IDFA);
  • Your browser type and operating system;
  • Sites and apps you visited before and after visiting, or while using, the Services;
  • Pages you view and links you click on within the Services;
  • Information collected through cookies, web beacons, Local Shared Objects, and other technologies, as described further below;
  • Information about your interactions with e-mail messages, such as the links clicked on and whether the messages were received, opened, or forwarded;
  • Other Standard Server Log Information;
  • Audio, electronic, or visual information, such as information collected from CCTV cameras and when we film or photograph you in a public location at our venues.

 Information We Collect from Other Sources

In addition to information we receive from you and collect automatically, we may receive information about you from partners that use our Venues, help host events at our Venues, and from other sources, such as your friends, social networks, publicly available sources, data brokers, advertising partners, and our business partners and sponsors, including to facilitate co-branded programs. We may combine this data with information we already have about you, including to create inferences about you and your personal preferences.

2. Use of Information

We may use information about you for a variety of purposes, including to:

  • Provide you with products, events, promotions, services, newsletters, and information you request, and to respond to correspondence that we receive from you (e.g., to facilitate your purchases, to respond to lost and found inquiries);
  • Contact you about your relationship with us;
  • Conduct analysis on your behavior in order to customize and personalize your use of the Services and to better serve you with offers and content that we think may be of interest to you, such as by providing you with tailored advertising on other services. For more information on how we use cookies and similar technologies for advertising, please see Cookies and Similar Technologies ;
  • Communicate with you about products, services, contests, and events that we think might be of interest to you, and otherwise send you promotional material or special offers on our behalf or on behalf of our marketing partners, event promoters, their respective affiliates or subsidiaries, and other third parties. We will obtain your consent to send such communications to the extent required by law;
  • Maintain or administer the Services (e.g., to maintain the security and integrity of the Services), perform business analyses, create aggregated or anonymized information that no longer identifies you and therefore is no longer subject to this Privacy Notice, or for other internal purposes to improve the quality of our business, the Services, and other products and services we offer, such as internal administrative purposes or to manage our relationships;
  • Publish stories, comments, photos, and other information;
  • In the case of location information, for example, for purposes of determining events and offers in which you may have an interest and providing you with information or relevant advertising based on where you are located;
  • In the case of Social Security Numbers, for example, for tax purposes when administering prizes to certain contest winners;
  • Protect the health and safety of our guests, personnel, and the public;
  • Protect or enforce our legal and contractual rights, safety, and security of our venues, enforce applicable agreements with you or others, and prevent fraud; and
  • As otherwise described to you in this Privacy Notice, at the point of collection, or pursuant to your consent.

3. Disclosure of Information

We may disclose each of the categories of personal information described above to others for the purposes described above, including as follows:

  • Authorized Third Parties and Service Providers: We may disclose your information to third-party vendors and service providers that perform certain functions or services on our behalf (such as to host the Services, assist with events at our Venues, fulfill orders, provide products and services, manage databases, perform analyses, process credit card payments, provide customer service, or send communications for us).
  • With Teams and Event Partners: We may disclose your information to teams and their related entities and leagues that use our Venues to host games, such as the Seattle Seahawks and the Seattle Sounders. We may also disclose your information to promoters and other partners that facilitate or host other events, such as concerts, at our Venues.
  • Select Business Partners: We may disclose your information to select business partners so that they can provide you with special offers, promotional materials, and other materials that may be of interest to you. For example, we may disclose your information to our co-brand partners when you choose to be involved in those programs, such as when you enter contests or sweepstakes that are conducted with those business partners. We are not responsible for the privacy practices of our business partners, and we urge you to review their privacy notices for more detail on how they might process your information and for information about how to exercise your marketing and other choices with such partners.
  •  Third-Party Advertising and Audience and Traffic Measurement Services: We use third party advertising, analytics, and measurement partners to serve you advertisements across other sites and services. These third parties may set their own cookies or similar web technologies on the Services and elsewhere online to collect information about users’ online activities over time and across different websites. In some cases, the use of these third-party solutions involves the sharing of your information for purposes of serving you targeted advertising (as defined below). We may also disclose non-cookie-based information for advertising purposes, including for targeted advertising. For example, we may disclose information to social networking platforms, so that they may send tailored communications on our behalf via their platforms. For more information about cookies and similar technologies on our Services, please see Cookies and Similar Technologies. For information about the opt out methods and choices available to you related to targeted advertising, please see Your Other Choices .
  • Business Transfer: If we sell all or part of our business, or sell or transfer our assets, or are otherwise involved in a merger or business transfer, or in the unlikely event of bankruptcy, a business reorganization, or similar event, we may transfer your information as part of such transaction.
  • Administrative or Legal Process: We may disclose your information to third parties in order to protect the legal rights, safety, and security of First & Goal Inc., our corporate affiliates, subsidiaries, business partners, and the users of our Services; enforce our agreements; respond to and resolve claims or complaints; prevent fraud or for risk management purposes; and comply with or respond to law enforcement or legal process or a request for cooperation by a government or other entity, whether or not legally required.
  • Other Parties With Your Consent: We may disclose information to third parties or the public when you consent to such sharing. For example, if you win a contest or sweepstakes, we may ask your permission to publicly post certain information on the Services identifying you as the winner.
  • Aggregate Information: We may disclose aggregate information, such as demographics and usage statistics, to advertisers, sponsors, or other organizations.

4. Cookies and Similar Technologies

We and others use cookies and similar technologies such as beacons, tags, HTML5 local storage, and scripts, to collect information from your browser or device. By using the Services, you acknowledge the use of cookies and similar technologies on the Services, subject to the cookie-related choices we make available to you and, where required by law, your additional consent. The following types of cookies are used on our Services:

  • Strictly Necessary Cookies: These cookies are necessary for the Services to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for Services, such as setting your privacy preferences or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Services will not then work.
  • Functional Cookies: These cookies enable the Services to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our Services. If you disable these cookies then some or all of these services may not function properly.
  • Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Services. They help us to know which pages are the most and least popular and see how visitors move around the Services. If you disable these cookies we will not know when you have visited our Services, and will not be able to monitor its performance.
  • Targeting Cookies: We partner with third party advertisers to serve and display advertising on the Services and elsewhere online across different sites and services. These partners may use cookies and other tracking technologies to collect information about your activities across different websites and services to build a profile of your interests and provide you with relevant advertising (“targeted advertising”). This is typically done based on uniquely identifying your browser and internet device. If you disable these cookies, you will experience less targeted advertising.
  •  Social Media Cookies: These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

 To disable optional cookies, please utilize the Cookie Settings of the applicable website. Additional choices, including with respect to targeted advertising, are described below under Your Other Choices.

You also may be able to reject cookies and similar technologies through your browser settings. If you reject cookies through your browser settings, you may still use our Services, but your ability to use certain features may be limited.

5. Social Networking

We work with certain third-party social media providers to engage with you their social networking services.  If you choose to access or make use of third-party social networking services, we may receive information about you that you have made available to those social networking services, including information about your contacts on those social networking services. Your interactions with those social networking services are governed by the privacy policy of the company providing the relevant service.

You also may be able to link an account from a social networking service (e.g., Facebook, Twitter, or Snapchat) to an account through our Services. This may allow you to use your credentials from the other site or service to sign into certain features on our Services. If you link your account from a third-party site or service, we may collect information from those third-party accounts, and any information that we collect will be governed by this Privacy Notice.

6. Links to Other Websites

The Services may contain links to other websites or online services that are operated and maintained by third parties and that are not under our control or maintained by us. Such links do not constitute an endorsement by us of those other websites, the content displayed therein, or the persons or entities associated therewith. This Privacy Notice does not apply to this third-party content. We encourage you to review the privacy notices of these third-party websites or services.

7. Data Transfers

When we transfer your personal information to third parties as described in this Privacy Notice, some of these parties may be located in countries other than your own, and whose privacy and data protection laws may not be equivalent to those in your country of residence. When we transfer your personal information to other countries, we apply appropriate safeguards to protect your information in accordance with applicable laws.

8. Data Retention

We will retain your information for as long as is reasonably necessary for the purposes set out above, considering criteria such as applicable rules on statute of limitations, any legal requirements to retain your personal information in light of compliance obligations, any relevant litigation or regulatory investigations and to enable defense or initiation of legal claims, the sensitivity of the relevant information, and the extent of your interaction with us.

9. Children’s Privacy

We do not knowingly collect personal information from children as defined by local law. If we learn that a child has provided us with personal information, we will delete it or otherwise comply with applicable law.

10. Promotional Communications

You may choose to receive promotional communications from us.  You may opt out of receiving promotional communications from us by following the instructions in those communications. 

11. Your Other Choices

You may have additional choices depending on where you live. In some jurisdictions, you may have the right to opt out of the sale of your personal information and the sharing or processing of personal information for targeted advertising purposes. You can exercise these opt-out choices by clicking the “Your Privacy Choices” link at the footer of our sites or by clicking here.

 If you wish to opt out of the sale or sharing for targeted advertising of online data through the use of cookies and similar technologies, please utilize the Cookie Settings of the applicable website. Our websites also support the Global Privacy Control (“GPC”), which is a browser-based opt-out preference signal that can communicate your opt-out to the websites you visit. For more information on how the GPC works, visit their website here. Because the GPC is browser-based, note that your choices will be tied to online data that is associated with your browser, and you should enable the signal separately for each browser and/or device from which you would like to be opted out.

 Note that we do not knowingly sell or share the personal information of consumers under 16 years of age.

You may also have additional choices available to you, such as certain vendor-specific choices.  You can opt out of receiving some types of ads by managing your preferences at https://optout.aboutads.info/.

 Do-Not-Track Signals: Some web browsers may transmit “do-not-track” signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we currently do not take action in response to these signals. If and when a final standard is established and accepted, we will reassess how to respond to these signals.

12. Data Subject Rights

Depending upon where you live, you may be afforded, in accordance with applicable law, the following rights:

(a)   to access the information that we have collected about you in a portable and (if technically feasible) readily usable form, including the categories and specific pieces of personal information that we have collected about you, the categories of sources for that information, the business or commercial purposes for collecting, selling, or sharing the information, and the categories of third parties with which the information was shared.

(b)   to delete the personal information we have collected about you.

(c)   to correct inaccurate personal information we have collected about you.

(d)   to withdraw your consent.

 To exercise your access, deletion, and correction rights, please submit your request by visiting our Data Subject Request Portal.  California residents may also exercise their rights under applicable law by calling 1-888-635-4295. If you would like to make other requests, or if you are otherwise not able to submit a request via the portal above or toll-free number, you can contact us by emailing PrivacyRequest@SeahawksFGI.com. Once we receive your request, we may verify it by requesting information sufficient to confirm your identity. If you would like to use an authorized agent to exercise your rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf.

We reserve the right to deny requests as allowed by applicable law, such as where we have a reasonable belief that the request is fraudulent, where your identity cannot be confirmed, or where we must retain your information consistent with applicable law. Where permitted by applicable law, you may appeal those requests by contacting us.

Please note that we will not use sensitive information other than to provide services that you have requested, protect the safety and security of services, and comply with our legal obligations.

We will not discriminate against you for exercising your rights and choices, although some of the functionality and features available to you may change or no longer be available to you.

13. Events

When you attend an event at Lumen Field, the Lumen Field Event Center, or WAMU Theater, we may capture your image, voice and/or likeness, including through the use of CCTV cameras and/or when we film or photograph you in a public location at such events. You should therefore expect to be filmed or photographed by CCTV and/or by cameras when you are in a public location at our Venues.

We may use your personal information collected at such events:

  • To produce, exhibit, advertise or otherwise use your image, voice, or likeness in any and all media now or existing in future as part of our commercial, advertising and marketing activities; and
  • In the case of images or footage captured on CCTV cameras, to ensure the safety of the Venues and individuals attending the events.

 Sharing your personal information from events at our Venues: We may disclose your personal information captured at an event at our Venues with any of the entities set out in this Privacy Notice, as described in Disclosure of Information. Additionally, when you appear in a photograph or film footage at an event at our Venues, we may disclose that photograph or film footage containing your image, voice, and/or likeness with our third-party partners. These partners include our sponsors, licensees, advertisers, and/or broadcasters. We will disclose the photographs or film footage containing your image, voice and/or likeness when it is in our legitimate business interests to do so. However, each of the third-party partners may use your personal information for their independent commercial purposes without reference to us or the Venues.

 Please also note that broadcasters and other third parties that are unconnected to us may be independently filming or photographing you when you attend events at our Venues. Although we only give permission to a small group of entities (such as certain broadcasters) to film or photograph events, these entities are separate data controllers in respect of your personal information, and we are not responsible for how those parties use your personal information and for what purposes.

14. Changes To This Privacy Notice

We may update this Privacy Notice, including any supplemental privacy disclosures, to reflect changes to our information practices. If we make any material changes, we will notify you by email or by means of a notice on the Services. We encourage you to periodically review this page for the latest information on our privacy practices.

15. Contact Us

If you have any questions about this Privacy Notice or the privacy practices of the Services, please contact us by emailing PrivacyRequest@SeahawksFGI.com or writing to:

 Legal Department

Attn: Website Privacy Notice

800 Occidental Ave. S.

Seattle, WA 98134

16. California Users

This section provides additional information with respect to personal information that is subject to the California Consumer Privacy Act ("CCPA"). This section should be read together with the rest of our Privacy Notice, which includes other important information about our handling of your personal information.

Some of the practices described may not be relevant to you, since the ways we collect, use, and disclose personal information vary based on our relationship with an individual. For information about our retention practices, please see the Data Retention section above.

As described further in the Information We Collect section above, the categories of personal information we collect, and have collected in the prior 12 months, include:

  • Identifiers;
  • Other unique identifiers, such as where appropriate, Social Security Numbers and government-issued identifiers;
  • Demographic information, which may include gender, race, ethnicity, and sexual orientation, and other protected classifications;
  • Financial and commercial information;
  • Real-time geolocation information, which may include precise geolocation information; communications and marketing preferences;
  • Inferences about you and your personal preferences;
  • Audio, electronic, or visual information;
  •  Biometric information;
  • Information about your contacts and other information from your device;
  • Search queries;
  • Comments and other information you provide;
  • Professional and employment information;
  • Education information;
  • Information that could be considered health information;
  • Correspondence, waivers or acceptances and other information that you send to us;
  • Internet and electronic network activity information, device identifiers, and information about your use of the Services when you visit or use the Services; and
  • Additional information as otherwise described to you in this Privacy Notice, at the point of collection, or pursuant to your consent.

As described further in the Use of Information section, we process, and have processed over the prior 12 months, personal information for the following business purposes:

  • Provide you with products, promotions, services, newsletters, and information you request and respond to correspondence that we receive from you;
  • Contact you about an event or your relationship with us;
  • Conduct analysis on your behavior in order to customize and personalize your use of the Services and to better serve you with offers and content that we think may be of interest to you;
  • Communicate with you and otherwise send you promotional material or special offers on our behalf or on behalf of our marketing partners, their respective affiliates or subsidiaries, and other third parties;
  • Maintain or administer the Services, perform business analyses, create aggregated or anonymized information that no longer identifies you and therefore is no longer subject to this Privacy Notice, or for other internal purposes;
  •  Publish stories, comments, photos, and other information;
  • In the case of location information, for example, for purposes of determining events and offers in which you may have an interest and providing you with information or relevant advertising based on where you are located;;
  • In the case of Social Security Numbers, for example, for tax purposes when administering prizes to certain contest winners;
  • Protect the health and safety of our guests, personnel, and the public; protect or enforce the legal and contractual rights, safety, and security of First & Goal Inc., enforce applicable agreements with you or others, and prevent fraud; and
  • As otherwise described to you in this Privacy Notice, at the point of collection, or pursuant to your consent.

Depending on the nature of your relationship with us, and as described further in the Disclosure of Information section, we disclose, and have disclosed over the prior 12 months, each category of personal information to the following:

  • Authorized third parties and service providers;
  • Teams and Event Partners;
  • Select business partners;
  • Third-party advertising and audience and traffic measurement services; and
  • Other partners, including as part of a business transfer; for administrative or legal process; or with your consent.

Please review the Your Other Choices section for more information about the circumstances in which we sell or share personal information, such as internet and electronic network activity information, device identifiers, and other information about your use of the Services we collect automatically when you visit or use the Services, and to exercise your rights to opt out.  If you are a California resident and your personal information is subject to CCPA, then you have certain rights under California law. For more information about the rights you have and how to exercise these rights, please review the Data Subject Rights section above.

Shine the Light: California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, or if you have questions as to how your information is handled in compliance with CCPA, please contact us at PrivacyRequest@SeahawksFGI.com or by calling 1-888-635-4295.